What videos are viewed by home hunters?

As per a report created by NAR and Google in collaboration, video satisfies multiple research needs for home buyers. Here is a screen snapshot from the report that shows how home hunters use video during their buying process.

Real estate video usage by home hunters

Real estate video usage by home hunters

With most of the home searches starting online and most online users responding better to video than text or images, it is just natural that over 85 % of the home buyers learn about community from videos and about 70% of the home buyers watch video tours.

This is a huge opportunity to covert casual video viewer into a lead. Tourzilla, with our super easy to use iPhone/iPad app, creates a video tour that contains complete information of the property and also the agent so when a viewer watches the video, they know how to reach the agent. Check out this sample Branded version of video tour created using Tourzilla.

Here is another statistics that is important but does not really surprise me, Finding and agent and agent related searches went by 46% year over year. Huge Opportunity.

Growth in agent and agent related searches on Youtube for real estate

Growth in agent and agent related searches on Youtube for real estate

 

Source: http://www.realtor.org/reports/digital-house-hunt

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